Studio Happiness Manager

To Apply: By August 18th, please send an email with the subject line “Studio Happiness Manager” along with your resume and a cover letter to No phone calls please.

About Flow

Since Flow Yoga Center’s humble beginnings in 2004, we’ve had two primary goals: 1) to create a warm and uplifting space for people to gather in community, support one another and explore the depths of a modern day yoga practice, and 2) to create an authentic home for the DC area’s most beloved and experienced yoga teachers. Today, we host nearly 100 classes/week and serve over 2,000 weekly students in the heart of DC’s bustling Logan Circle neighborhood. You can learn more about Flow here.

About The Job

Our Studio Happiness Manager will collaborate closely with Flow’s Senior Management team to deepen Flow’s culture of service and ensure all studio operations serve to delight Flow’s guests. Through this service-first approach (and guided by qualitative and data-driven insights), this position will lead efforts to cultivate student relationships and community, help Flow better understand and exceed student expectations, attract new students and expand student engagement retention and sales.

This is a part-time, at-will, FLSA-exempt management position.

Job Responsibilities

Lead a yogic lifestyle that inspires people to commit to their own consistent practice in a way serves their deepest wellbeing.


  • Assist Flow’s COO to help develop & implement pricing & sales strategies.

  • Design & manage strategies to attract and serve new students (e.g. new student promotions, online and in-studio onboarding, online and in-person communications, etc.)

  • Lead efforts to build and manage relationships with students that increase student engagement & satisfaction.

    • Collaborate with Flow’s COO and Creative Director to design and deliver a compelling “menu” of Flow offerings - that helps students “find their Flow” at Flow.

    • Lead use of CRM tools to manage strategic student communications and service-based sales.

    • Manage MBO auto emails.

    • Design and manage strategies to incentivize regular feedback from students.

    • Design and manage strategies to incentivize word-of-mouth student promotions.

    • Design and manage Flow’s perks/loyalty program.

    • Manage Flow’s membership benefits (current benefits at

  • Lead coordination of Flow’s Senior Management Team to design and host community events for students and staff.

  • Collaborate with Flow’s Creative Director to ensure Flow’s classroom programming effectively serves all of Flow’s core student constituencies.

  • Collaborate with Flow’s HR and Teaching teams to help train and incentivize all Flow staff to complement our Happiness Team’s efforts.


  • Design and manage Flow’s responsive guest care strategies - to support guest needs in person, online and via phone/vmail.

  • Manage Flow’s guest care team - esp. scheduling and management of our inbox and #support-guestcare staff Slack channel.

Job-holder Qualities

  • a passion for service – esp. as it relates to caring for the well-being of others

  • mastery of “soft-skills”

    • high EQ

    • warm/welcoming/glass-half-full personality

    • a highly extroverted, people-person who leads with grace and enthusiasm

    • expert in the art of “holding a line with sunshine” (i.e. balancing firmness with kindness)

  • hard-working/self-starter/takes initiative

  • highly creative

  • a natural team-player - comfortable “managing up” and working collegially with colleagues and direct reports. Knows when to go with the flow and how/when to disagree constructively.

  • exceptional follow-through skills

  • reflexive leadership qualities - including key qualities not mentioned elsewhere in this job description: integrity/authenticity, patience, passion, focus, confidence, open-mindedness, persistence

  • reliable

  • thrives in a fast-paced environment -  comfortable multi-tasking and working efficiently

  • exemplifies work-life balance

Job-holder Qualifications (required)

  • a passion for yoga and a regular yoga practice

  • excellent written & verbal communications skills

  • at least 1 year of experience in (and a love for!) communications and sales - ideally within a wellness industry, including...

    • KPI analysis

    • CRM and email marketing (with a service-first sales orientation)

    • social media publishing and marketing, and

    • web publishing

  • at least 1 year of guest care experience - ideally in a leadership role

  • at least 1 year of people and/or team management experience

  • a strong tech aptitude with demonstrable experience & expertise in...

    • all things Google

    • MS Office (esp. MS Excel)

    • CRM systems

    • MindBody Online, and

    • Squarespace

  • demonstrable leadership experience - with proven ability to anticipate and respond to needs proactively, work independently, and problem-solve constructively

  • demonstrable ability to handle sensitive/confidential information with tact, courtesy, diplomacy and discretion

  • highly organized with a superb attention to detail

    • familiar with “Getting Things Done” task management or similar

    • uses an online task management system

    • uses an online calendar

    • zero inbox

Job-holder Qualifications (preferred)

  • work experience at Flow Yoga Center

  • experience managing a yoga studio

  • experience with event-planning and hosting

Job Hours

  • 20+ regularly-scheduled hours/week (specific times/days TBD)

    • 2-3 weekly shifts at Flow’s front desk

    • 10-15+ regularly-scheduled project hours/week (most telecommuting, with some on-site)

  • flexibility to work some evenings and weekends

Salary & Benefits

  • salary - a competitive Sr. Guest Care & Marketing manager salary commensurate with skills and experience.

  • paid time off - accrued as follows…

    • 20 PTO hours/qtr (80 hours/year) - for employees working 20-29 work hrs/week

    • 30 PTO hours/qtr (120 hours/year) - for employees working 30-35 work hrs/week

    • 40 PTO hours/qtr (160 hours/year) - for employees working 36-40 work hrs/week

      Any hours not used in given quarter will be rolled over to the next quarter, and any hours not used in a given year will be rolled over to the next year. 

  • 401k retirement plan After one year of service, for employees working 20+ hours/week. We currently match up to 4% of employee's voluntary contributions.

  • healthcare plan - For employees working 30+ hours/week. We currently have two options: 1) a PPO plan with United Healthcare where we pay for 50% of premiums. Employee contributions are deducted pre-tax by our payroll company. 2) 50% coverage for staffer's individual healthcare plan premiums (up to $100.00/month)

  • unlimited free yoga classes at Flow

  • 15% discounts on designated workshops by Flow teachers

  • 20% discounts on full-priced retail sold at Flow

  • social and educational events (for the Flow staff family).

  • a relaxed and dynamic work environment (e.g. no shoes necessary, committed yogi/yogini work colleagues, work that brightens our world – one human being at a time.) ;)

We're also always looking for great folks to join our team of managers and karma yogis

Flow Yoga Center is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, marital status, personal appearance, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, or liability for service in the Armed forces of the United States.